strategy + innovation + activation
This is our understanding.
As business leaders look for growth in today’s marketplace, we know you would rather just get straight to the point and take action. And to that end, our commitment is to get to the heart of your marketing strategy…and quickly.
At the crux lab, we develop nimble activations to optimize your strategy for effectiveness, no matter the size of your brand or product, via smaller experiments, insights-driven decisions and agile iterations that will connect your dots in as few lines as possible.
These are our offerings.
research insights
To create a powerful and impactful brand experience, we must first truly understand people. What motivates them, what inspires them, what keeps them up at night…because if we’re not able to move you with people’s stories, then you will never be able to move people with your story. It’s that simple. The best strategy is rooted in human truths.
marcomm strategy
We understand that the desire for business impact, driven through marcom strategies, most likely also means operational changes for many of our client partners. And that can be a scary step. New tools, new terms, new skills, new costs.
That's why we quickly connect the dots between your marketing strategy and operations to enable impactful activations that drive both short and long-term results.
activation planning
In the lab, we connect the dots between vision and reality. We think beyond features and functions, and instead create solutions that not only achieve growth but also matter to the people that will be engaging with your brand, product or service.
In a time when commerce and culture intersect on a near-daily basis, you have to be ready to shift and pivot. We bring together the right partners and players to make that happen.
“Innovation is the new normal, the change agent. We are purpose built to integrate these ongoing adaptations into our brand-building activations.”
– daniel p. cornell
Get in touch.
Whether you consider yourself an established brand or a challenger, a start-up company or new brand…orrr perhaps a resurrected brand coming back on the scene, we thrive on creating partnerships during dynamic brand moments.
So, if you’re looking to define your brand purpose, create a product roadmap, write your content strategy, complete a full-on digital transformation, or build a mobile application, get in the lab with us to develop your dynamic brand experience.